BBFAW has transformed the way investors analyse and think about farm animal welfare in their investment practices and processes.

When the Benchmark started in 2012, very few investors were interested; the vast majority saw farm animal welfare primarily as an ethical rather than an investment issue. Now, many investors use the Benchmark and other materials produced by BBFAW in their company engagement and to assess the business risks and opportunities of farm animal welfare for individual companies and for the food sector as a whole.

This investor interest is widely acknowledged by global food companies as an important factor in encouraging them to adopt higher standards of farm animal welfare.